2024 Grassroots Convening
Power to the People: Strengthening Grassroots Advocacy

About the Convening
Thank you for joining us for 3 FREE online training sessions exploring strategies to strengthen your advocacy skills. We learned from veteran grassroots activists, explored strategies to run a successful advocacy campaign, and dove into the details of what nonprofit groups can do when it comes to elections and lobbying.
¿Habla español? Todas las capacitaciones incluyeron traducción simultánea al español.
Training Sessions
Can I Lobby? Your Role in Advocacy and Elections
October 4, 2024 | 12-1:30pm PDT
Learn what your 501(c)3 group can say and do during an election year, and where the bright lines are that you cannot cross. We will explore best practices for grassroots groups engaging in elections and what you need to know to lobby as a c3.
Many thanks to Matt Abularach-Macias, Deputy Campaign Director at CA EnviroVoters!
Helpful Resources
Missed the session? Check out the recording here!
Case Studies in Advocacy: Winning Approaches and Successful Campaigns
October 11, 2024 | 12-1:30pm PDT
What do you do when decision makers just won’t listen? This panel of distinguished advocates will share their experience organizing advocacy campaigns, rallying community support, and building relationships with officials to create lasting change in their communities.
Many thanks to our panelists Sandra Schubert, Ralph Silberstein, and Gustavo Aguirre!
Helpful Resources
Missed the session? Check out the recording here!
Harnessing the Media: How to Craft an Effective Pitch
October 18, 2024 | 12-1:30pm PDT
What is a media pitch? Should you make one as part of your advocacy campaign? Explore how to craft a successful media pitch and learn when grassroots community groups can use the media to effectively share their stories and advance their goals.
Thank you to our speakers Nicole Lampe and Sarah Bucci from Water Hub and Maraid Jimenez from Community Water Center.
Helpful Resources
Missed the session? Check out the recording here!
Meet The Speakers
-
Matt Abularach-Macias (he/him)
Deputy Campaign Director, California Environmental Voters
Matt is EnviroVoters’ Deputy Campaign Director. Originally focused in San Bernardino and Riverside, Matt has expanded to also work on our statewide organizing efforts. In this role, Matt has been able to build partnerships and amplify community concerns about the impacts of climate change, the local benefits from investments in clean energy, and the critical need to conserve and protect our environment. Outside of EnviroVoters, he is on the board of IE United working to grow progressive organizing and political infrastructure & leadership in the Inland Empire. He got his start in the professional organizing and political world as a regional field director on the successful campaign to elect Pete Aguilar to US Congress. Prior, Matt graduated from UCLA with a degree in Chicana/o Studies.
-
Gustavo Aguirre (he/him/él)
Assistant Director, Center on Race, Poverty & the Environment
Gustavo Aguirre has over 40 years’ community organizing experience. He began organizing with the United Farm Workers as a union member and volunteered for many organizing efforts. In 1996 Aguirre joined the UFW as full-time employee and served as regional director and in the executive board as National Vice-President. In 2006 (and to the present) Aguirre joined Center on Race, Poverty and the Environment (CRPE) leading a joint campaign with Californians for Pesticide Reform (CPR), also serving as steering committee for CPR. Aguirre has been key in CRPE’s efforts to develop community leaders and base groups, as well as securing millions of dollars in infrastructure investments for roads, sidewalks, lighting, sewer systems, and park improvements in low-income communities in Kern County, advancing CRPE’s Mission. Aguirre served on the Board of Directors of Lideres Campesinas, serves as funding board member with The Rose Foundation. in 2021 Aguirre published a book “Beyond Organizing” sharing his lifetime organizing experience.
-
Sandra Schubert (she/her/ella)
Executive Director, Tuleyome
Sandra Schubert brings decades of experience as a strategist, counsel, and governmental affairs and program director at the state, local and federal government levels on a variety of environmental, natural resource and agricultural issues. She began her work in Washington, DC after receiving her Master of Arts in Philosophy and Juris Doctor from the University of Colorado Boulder and moved on to work for nonprofits and government. An attorney, Ms. Schubert was Counsel for Senator Harry Reid, Majority Leader of the United States Senate, advisor to United States Senator Barbara Boxer, Environmental and Public Works Committee member, Director of Government Affairs for Environmental Working Group, taught at Georgetown University Law School, and returned to California to become Undersecretary of the California Department of Food and Agriculture, open her firm Schubert Legal Strategies and teach at California Polytechnic University San Luis Obispo. Ms. Schubert is also a long time volunteer Advisory Board Member of California Safe Schools Coalition. After serving on Tuleyome’s volunteer Board of Directors for two years, Ms. Schubert joined staff as our Executive Director.
-
Ralph Silberstein (he/him/él)
President, Community Environmental Advocates Foundation
Ralph is the current President of CEA Foundation, a citizen’s advocacy group that focuses on sustainable land use and planning in Nevada County. He is a retired software engineer and former building contractor, with an MS in Computer Science and a BS in Mathematics. In his free time, he is an avid hiker and backpacker.
-
Nicole Lampe (she/her/ella)
Managing Director, Water Hub
Nicole has worked in cause communications for over fifteen years. As public affairs manager at The Trust for Public Land, Nicole worked to expand outdoor access for communities across the Western United States. She continued working on park and beach access at Resource Media, a nonprofit PR firm where Nicole had the opportunity to support a range of nonprofit and foundation clients. During her 11 years there, Nicole built the organization’s first digital team and led its oceans and freshwater programs. Born and raised in Merced, California. Her family ties to the Central Valley motivate her work to advance water justice and resilience.
-
Sarah Bucci (she/her/ella)
Director of Strategic Communications, Water Hub
Sarah is a communications strategist with more than a decade of experience advancing conservation, climate, and clean water solutions. she launched her career with the national non-profit Environmental America and led successful field campaigns across multiple states. In Miami, Sarah organized protests against plans to drill for oil off Florida’s coast. As the state director of Environment Virginia, she campaigned to protect Virginia’s forestland and drinking water from fracking and led the state’s federal climate coalition. Prior to joining the Water Hub, Sarah served as the communications director for GRID Alternatives, a national clean energy equity organization, where she worked to bring real-world stories of a just energy transition to life.
-
Maraid Jimenez (she/her/ella)
Communications Associate, Community Water Center
Maraid coordinates media opportunities at Community Water Center. Previously, she worked in the mortgage industry assisting Spanish speaking clients navigate a complicated system. Prior to this, Maraid worked with the California Environmental Protection Agency’s Environmental Justice program and with the State Water Resources Control Board on the Freshwater Harmful Algal Blooms program. bMaraid holds a B.S. in Society and Environment and a B.A. in Latin American Studies from the University of California, Berkeley.
Stay Connected
Change is happening! Receive updates on grantee successes, upcoming grants, and opportunities to make a difference. Join our community and be a vital part of the environmental justice movement.