Eligibility and Priorities

It is anticipated that the application process will be highly competitive. It is expected that many proposals may be for 12-month grant periods; however, multi-year proposals are encouraged where appropriate. The maximum allowable total request is $150,000 even for multi-year proposals.

Read the entire RFP linked here for full details regarding this grant application opportunity.

Eligibility Criteria

Applicant must meet all of the following criteria in order to qualify for this fund:

  • The applicant must demonstrate expertise in consumer education or advocacy, especially related to consumer privacy rights.
  • The applicant must be a 501(c)(3) nonprofit, or be fiscally sponsored by a 501(c)(3) nonprofit. Nonprofit colleges, universities, university clinics, and graduate programs are eligible to apply, but university overhead is limited to 5% of the grant award.
  • An applicant’s principal place of business must be located in the United States.


Scope of Allowable Projects and Prohibited Activities

Proposals must relate primarily to supporting and enhancing consumer privacy rights.

Only proposals which are designed to advance privacy rights in the state of California are eligible for funding. However, proposals seeking general support or which are conducted nationally or across multiple states are also eligible if the applicant can clearly articulate how the proposal benefits Californians in particular.

It is anticipated that eligible proposals may include, but not be limited to, the following issues or focus areas; preference will be given to proposals that focus on these, or similar, areas:

  • Recording or monitoring conversations without consent, including wiretapping or illegal recording.
  • Collection or use of people’s personal data without their consent, including personal data related to the COVID-19 pandemic.
  • Surveillance and other intrusive behaviors, including surveillance of protestors, and surveillance technologies such as facial recognition software and cell-site simulators (“stingrays”).
  • Transparency with regards to the decision-making and use of personal data in artificial intelligence (AI).
  • General support for organizations that are primarily or wholly dedicated to advancing consumer privacy rights in California.


Project strategies or activities may include, but are not limited to:

  • Policy and/or regulatory development, implementation, and advocacy, including related research. However, “pure research” projects are discouraged – project proponents should articulate an action component describing how any research activities will be used to advance privacy protections.
  • Educational events for legislators and other policy-makers to help them understand pertinent issues.
  • Legal advocacy including case development and litigation.
  • Public education or organizing.
  • Development of privacy-enhancing technologies.


Advocacy or educational projects are encouraged to focus on specific goals and/or sectors of the general public and should articulate at least some level of immediate outcomes which are achievable within the grant period.

Projects which create educational materials (guides, videos, worksheets, websites, etc.) should clearly state the existing need for the resource, why it is not duplicative of existing resources, why you think your resource would be effective, and a plan to distribute the resource to its intended audience.

Additional Preference Will Be Given To:

  • Proposals that address current and emerging issues, and advance the field of consumer privacy rights.
  • Proposals from organizations with experience in the field of privacy rights, or who have primary project partners with that experience.
  • Proposals that specifically serve vulnerable populations including low-income communities, people of color, students, veterans, immigrants, and non-English speakers conducted by organizations that have a demonstrated track record of working with these communities.
  • Applicants who can clearly define their desired outcomes and express quantitative and qualitative metrics that will measure progress made toward those outcomes during the grant period – in other words, proposals with clear project goals, clear metrics to measure progress, and a clear and specific workplan.
  • Proposals that have the potential to impact significant numbers of people.
  • Proposals with a clear advocacy strategy to protect and promote consumer privacy rights.


Prohibited Activities

Applicants may not use this grant funding to engage in the following activities:

  • Electioneering or other political or religious activities prohibited by IRS 501(c)(3) regulations.
  • Activities primarily targeted or conducted outside of the United States.


For More Information

Read the RFP or visit the homepage for the Consumer Privacy Rights Fund for instructions on how to apply.

A webinar which briefly presented the key information in this RFP, plus a chance to ask questions of the Program Officer and Executive Director, was held on Wednesday, March 17th, 2021 from 1-2pm Pacific Time. Click here to download the slides from the webinar. The webinar was not recorded.

Anya Diamond, Program Officer
adiamond -at- rosefdn.org

the content below is just for reference and will be deleted before launch