{"id":5286,"date":"2024-06-25T01:54:46","date_gmt":"2024-06-25T01:54:46","guid":{"rendered":"https:\/\/rosefdn.org\/?page_id=5286"},"modified":"2026-09-24T20:25:52","modified_gmt":"2026-09-24T20:25:52","slug":"convocatoria-popular","status":"publish","type":"page","link":"https:\/\/rosefdn.org\/es\/granting\/convening\/","title":{"rendered":"Convocatoria anual"},"content":{"rendered":"\n<h1>\n\t\t\t2026 Grassroots Convening\t<\/h1>\n\t<p>From Values to Voice: Empowering Communications for Environmental Nonprofits<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/Prospective-2026-Convening-Graphics-1200-x-820-px.png\" alt=\"Prospective 2026 Convening Graphics (1200 x 820 px)\" itemprop=\"image\" title=\"Prospective 2026 Convening Graphics (1200 x 820 px)\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\t\tAbout the Convening\t<\/h2>\n\t<p>Join us Fridays in October for 2 FREE online training sessions exploring strategies to strengthen your communications and outreach.<\/p>\n<p>This two-part series will help you hone your organization&#8217;s communications strategy: from finding the right audience and crafting effective messaging; to practical tips for graphic design, using social media, and creating emails that people actually read! <\/p>\n<p>The nonprofit communications firm Resource Media will provide a two-part training session to help Rose Foundation grantees learn to expand their impact through smart, achievable, communications.<\/p>\n<h3>\n\t\t\tFrom Values to Voice: Empowering Communications for Environmental Nonprofits\t<\/h3>\n\t<p><strong>When:<\/strong> Friday Oct 16th &amp; 23rd, 12 &#8211; 1:30pm Pacific<\/p>\n<p><strong>Where:<\/strong> Wherever you are! Join us via Zoom\u00a0<\/p>\n<strong>Who:<\/strong> ALL current and past Rose Foundation grantees and partners<br \/>\n\n<p>\u00bfHabla espa\u00f1ol?\u00a0Todas las capacitaciones incluir\u00e1n traducci\u00f3n simult\u00e1nea al espa\u00f1ol.<\/p>\n<a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/lTDCFvZ2R4q59tMBjR5SRg\" target=\"_self\">Register Here<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019-Grassroots-Grantee-Convening-19-3-scaled.jpg\" alt=\"A group of people are seated at a table, engaged in discussion in a conference room labeled &quot;Alpha Gamma Rho Hall.&quot; Some are taking notes on laptops, and others are listening attentively. Additional attendees can be seen in the background, including one standing and another walking.\" itemprop=\"image\" title=\"2019-Grassroots-Grantee-Convening-19\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\t\tTraining Sessions\t<\/h2>\n\t\t\t\t\t\tCommunications Strategy for the Cause!\n\t\t\t<p>October 16, 2026 | 12-1:30pm Pacific<\/p>\n<p>Effective messaging is targeted and strategic. Learn to identify your goal, audiences, channels, and tactics to say the right things, to the right people, in the right way! We&#8217;ll discuss how to craft values-based messaging to persuade and grab attention.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>This session will explore:\u00a0<\/p>\n<ul>\n<li>The Strategic Communications Pyramid and how to &#8220;work backwards&#8221; to effective messaging\u00a0<\/li>\n<li>The big 5 shared values and activating values for climate communication\u00a0<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"69\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Key elements of resonant, powerful, values-based messages\u00a0<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"69\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">How to align your values with your audience and allies\u00a0<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"69\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">An overview of different communication channels and tactics\u00a0<\/li>\n<\/ul>\n\t\t\t\t\t\tBuilding Your Comms Toolkit: Social Media, Graphics, and Email\n\t\t\t<p>October 23, 2026 | 12-1:30pm Pacific<\/p>\n<p>Learn how to bring your message to life through different communication channels. We will explore best practices for social media, email marketing, and basic graphic design for grassroots organizers.<\/p>\n<p>\u00a0<\/p>\n<p>This session will explore:\u00a0\u00a0<\/p>\n<ul>\n<li>Differences between &#8220;organic&#8221; and &#8220;paid digital&#8221; approaches to social media\u00a0<\/li>\n<li>Best-use for Facebook and Instagram\u00a0<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"68\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Strengths and weaknesses of other social media like LinkedIn and Google<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"68\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Designing graphics worth 1,000+ words<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"68\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Introduction to Canva graphic design program\u00a0<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"68\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Email content strategy, crafting emails people actually read\u00a0<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"68\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">CRMs like Action Network, Mailchimp, and spreadsheets\u00a0<\/li>\n<\/ul>\n<h2>\n\t\t\tMeet The Speakers\t<\/h2>\n\t            <div class=\"people-container columncount3 foldable\">\n                <ul class=\"people-list\">\n\n                \n                        <li class=\"people-list_item\">\n                            \n                            <div class=\"people--img\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/rosefdn.org\/wp-content\/uploads\/Screen-Shot-2021-09-01-at-10.46.34-AM-1.png\" alt=\"Woman with long brown hair and glasses stands in front of the ocean\" \/>\n                                                            <\/div>\n                            <div class=\"item--details\">\n                                <h3 class=\"h4\">Rachele Hayward (she\/her\/ella)<\/h2>\n                                <p class=\"title\">Senior Program Director, Resource Media<\/h2>\n\t\t\t\t\t\t\t\t    \n                                    \n                                    \n                            \n                            <\/div>\n                            <div>\n                            \n                                                                    <div class=\"moreDetails\"><p>As a passionate social justice communications strategist and former press secretary to Kamala Harris, Rachele has 19 years of experience bridging community organizing and media power. Rachele leads Resource Media\u2019s clients and partners through imaginative multichannel communications strategies to mobilize audiences, shape narrative and public opinion, and enact public policies for climate, health, environmental and social justice. Highlights include shaping creative digital advertising campaigns for abortion access, enacting the cleanest electric building codes in the nation in Washington state, launching Jewish climate justice group Dayenu&#8217;s first get-out-the-vote campaign, and contributing to Indigenous-led LandBack and environmental justice efforts in California. Previously, Rachele led communications strategies at the consulting firm RALLY, The Sierra Club, and labor unions SEIU United Service Workers West and the AFL-CIO; as well as served as Press Secretary for California Attorney General Kamala Harris from 2015-2016.<\/p>\n<p>Rachele holds a BA in Political Communications from George Washington University. At home, Rachele enjoys taking walks with her two young daughters, her partner, and their dogs in the beautiful redwood forests and Pacific coast beaches.<\/p>\n<p><a href=\"http:\/\/www.linkedin.com\/in\/rachele-hayward3\">http:\/\/www.linkedin.com\/in\/rachele-hayward3<\/a><\/p>\n<\/div>\n                                        <div>\n                                            <button class=\"moreBtn\">About<\/button>\n                                        <\/div>\n                                                                        \n                            <\/div>\n                            \n                        <\/li>\n\n                        \n                        <li class=\"people-list_item\">\n                            \n                            <div class=\"people--img\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/rosefdn.org\/wp-content\/uploads\/ezra-headshot_600x415-1-768x531-1.png\" alt=\"Headshot of a person with short black hair in a black jacket in front of a background of green leaves\" \/>\n                                                            <\/div>\n                            <div class=\"item--details\">\n                                <h3 class=\"h4\">Ezra Manjarrez (they\/them) <\/h2>\n                                <p class=\"title\">Creative Director, Resource Media<\/h2>\n\t\t\t\t\t\t\t\t    \n                                    \n                                    \n                            \n                            <\/div>\n                            <div>\n                            \n                                                                    <div class=\"moreDetails\"><p><span data-contrast=\"none\">Ezra possesses a talent for crafting creative roadmaps that lead to successful and effective campaigns. They are a queer creative director with more than eight years of experience in creative production, project management, graphic design, and illustration. As a first generation child of migrant farm workers from the Yakima Valley, they are motivated by a passion for equity and social justice, especially as it relates to public health, LGBTQ+ rights, food justice, Indigenous rights, and immigrant justice. In their work at Resource Media, Ezra supports campaign development from concepting to final deliverables for narrative change and storytelling projects. Ezra has worked closely with the International Community Health Services, Center for Multicultural Health, the Washington Immigrant Solidarity Network, Gates Foundation, Arcora Foundation and Skoll Foundation. Whether through creative direction, ads management or social media strategy, Ezra is dedicated to building campaigns that move people toward building a more just world together.Cristian is obsessed with finding the gaps in our data to harness the power of community, message, and technology to accelerate action on social issues. He has conducted audience research in Unincorporated King County and rural Washington, across stormwater and water fluoridation issues, searching for activists, advocates, and supporters in hard to reach places. He approaches data with an equity lens acknowledging that the most vulnerable, marginalized groups of society are often <i>not<\/i> represented in our data. He has eight years of data analytics experience with a combined background in engineering, organizing, and communications. Currently, his work involves audience research, gathering data from disparate sources, and unearthing insights across issues, topics, and events. Before joining Resource Media, Cristian was the data director at the Digital Climate Coalition, a digital communications nonprofit, where he wrangled data across multiple organizations and into a single dataset leading to the development of cross-coalition dashboards and benchmarks. His work at the coalition also included data gathering and reporting for issue areas in immigration and environmental justice. He has contributed to the Yale Program on Climate Change Communication, Climate Advocacy Lab, Climate Nexus, The YEARS Project, and more. Previously, he worked as a congressional organizer and, before that, as an engineer <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<\/div>\n                                        <div>\n                                            <button class=\"moreBtn\">About<\/button>\n                                        <\/div>\n                                                                        \n                            <\/div>\n                            \n                        <\/li>\n\n                        \n                        <li class=\"people-list_item\">\n                            \n                            <div class=\"people--img\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/rosefdn.org\/wp-content\/uploads\/web-cristian-1.png\" alt=\"Headshot of a man with brown hair and beard in a collard shirt standing in front of a wall of green leaves\" \/>\n                                                            <\/div>\n                            <div class=\"item--details\">\n                                <h3 class=\"h4\">Cristian Sanchez (he\/him\/el)<\/h2>\n                                <p class=\"title\">Senior Data Director, Resource Media<\/h2>\n\t\t\t\t\t\t\t\t    \n                                    \n                                    \n                            \n                            <\/div>\n                            <div>\n                            \n                                                                    <div class=\"moreDetails\"><p>Cristian is obsessed with finding the gaps in our data to harness the power of community, message, and technology to accelerate action on social issues. He has conducted audience research in Unincorporated King County and rural Washington, across stormwater and water fluoridation issues, searching for activists, advocates, and supporters in hard to reach places. He approaches data with an equity lens acknowledging that the most vulnerable, marginalized groups of society are often <i>not<\/i> represented in our data. He has eight years of data analytics experience with a combined background in engineering, organizing, and communications. Currently, his work involves audience research, gathering data from disparate sources, and unearthing insights across issues, topics, and events. Before joining Resource Media, Cristian was the data director at the Digital Climate Coalition, a digital communications nonprofit, where he wrangled data across multiple organizations and into a single dataset leading to the development of cross-coalition dashboards and benchmarks. His work at the coalition also included data gathering and reporting for issue areas in immigration and environmental justice. He has contributed to the Yale Program on Climate Change Communication, Climate Advocacy Lab, Climate Nexus, The YEARS Project, and more. Previously, he worked as a congressional organizer and, before that, as an engineer.<\/p>\n<\/div>\n                                        <div>\n                                            <button class=\"moreBtn\">About<\/button>\n                                        <\/div>\n                                                                        \n                            <\/div>\n                            \n                        <\/li>\n\n                        \n                <\/ul>\n            <\/div>\n        \n\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/icon2.svg\" alt=\"icon2\" itemprop=\"image\" title=\"icon2\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\t\tStay Connected\t<\/h2>\n\t<p>Change is happening! Receive updates on grantee successes, upcoming grants, and opportunities to make a difference. Join our community and be a vital part of the environmental justice movement.<\/p>\n\t        <div id=\"mc_embed_shell\">\n            <link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css\" rel=\"stylesheet\" type=\"text\/css\">\n            <div id=\"mc_embed_signup\">\n                <form action=\"https:\/\/rosefdn.us18.list-manage.com\/subscribe\/post?u=5d0ac5eac452623cfe574fc38&amp;id=033d1fcd44&amp;f_id=004e1be7f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\n                    <div id=\"mc_embed_signup_scroll\">\n                        <div class=\"mchimp_form_wrap\">\n                            <div class=\"mc-field-group\">\n                                <label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*<\/span><\/label>\n                                <input type=\"email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\" value=\"\">\n                            <\/div>\n                            <div class=\"mc-field-group\">\n                                <label for=\"mce-FNAME\">First Name <span class=\"asterisk\">*<\/span><\/label>\n                                <input type=\"text\" name=\"FNAME\" class=\"required text\" id=\"mce-FNAME\" required=\"\" value=\"\">\n                            <\/div>\n                            <div class=\"mc-field-group\">\n                                <label for=\"mce-LNAME\">Last Name <span class=\"asterisk\">*<\/span><\/label>\n                                <input type=\"text\" name=\"LNAME\" class=\"required text\" id=\"mce-LNAME\" required=\"\" value=\"\">\n                            <\/div>\n                            <div class=\"mc-field-group\">\n                                <label for=\"mce-ZIPCODE\">Zip Code <span class=\"asterisk\">*<\/span><\/label>\n                                <input type=\"zip\" name=\"ZIPCODE\" class=\"required zip\" id=\"mce-ZIPCODE\" value=\"\">\n                            <\/div>\n                            <div class=\"mc_button_submit clear\">\n                                <input type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" value=\"Sign Me Up\">\n                            <\/div>\n                        <\/div>\n                        <!-- <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div> -->\n\n                        \n                        <div hidden=\"\"><input type=\"hidden\" name=\"tags\" value=\"2149477\"><\/div>\n                        <div id=\"mce-responses\" class=\"clear\">\n                            <div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\n                            <div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\n                        <\/div>\n                        <div aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\">\n                            <input type=\"text\" name=\"b_5d0ac5eac452623cfe574fc38_033d1fcd44\" tabindex=\"-1\" value=\"\">\n                        <\/div>\n\n                    <\/div>\n                <\/form>\n            <\/div>\n            <script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[4]='ZIPCODE';ftypes[4]='zip';fnames[3]='ORG';ftypes[3]='text';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n        <\/div>\n\n    \n\t<p>We respect your privacy. Please refer to our <a href=\"\/privacy\/\">Privacy Policy<\/a> to learn how we handle your information.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Encuentro de base 2026: \u00abDe los valores a la voz\u00bb: potenciando la comunicaci\u00f3n de las organizaciones sin \u00e1nimo de lucro dedicadas al medio ambiente     Acerca del encuentro: \u00danete a nosotros los viernes\u2026<\/p>","protected":false},"author":2,"featured_media":5285,"parent":2994,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-5286","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annual Grassroots Convening - Rose Foundation<\/title>\n<meta name=\"description\" content=\"Engaging People Power: Youth, Volunteers, Boards\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosefdn.org\/es\/concesion-de\/convocatoria-popular\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annual Grassroots Convening - 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