SparkPoint Oakland builds long-term financial health for Oakland residents by integrating financial coaching with community-based services. This financial coaching model combines education, training, and behavioral economics with more traditional coaching, providing information and education about systems and products including banking, low-fee pre-paid debit cards, secured cards, and savings tools. Funding will support educating clients to use sound financial practices with repetition and incentivizing positive habits. By centering financial coaching in the self-identified financial goals of each client, their model provides an opportunity for individualized financial education that drives long-term behavioral change for that individual. This grant will also help develop a Consumer Toolbox that helps coaches to select from a menu of vetted, non-predatory financial tools to support clients with meeting their financial goals and building healthy financial behaviors and capability.
East Bay Asian Local Development Corporation
Consumer Financial Education Fund, 2019