TELLING POWERFUL STORIES, ENGAGING YOUR COMMUNITY, AND MEASURING SUCCESS
Presented by John Kenyon Consulting
October 15, 2015 | 9:00 AM to 5:30 PM
Walter A. Buehler Alumni Center, UC Davis
530 Alumni Lane, Davis, CA 95616
For Grantees of the
California Wildlands Grassroots Fund and
Northern California Environmental Grassroots Fund
at Rose Foundation for Communities and the Environment
Please read below for the agenda and the list of trainers.
9:00 – 9:15am Registration, Settle In
9:15 – 9:30am Welcome
9:30 – 10:45am Telling Power Stories: Improving Storytelling
10:45 – 11:00am Break
11:00am – Noon Engaging Your Community: Improving Engagement
Measuring Success: Improving Measurement
Noon – 12:50pm Lunch, opportunity for walking, meditation, etc.
12:50 – 2:00pm Groups (by burning issue)
Share ideas about solutions
2:00 – 2:20pm Break
2:20 – 3:50pm Groups (by organization and area of focus)
Generate ideas for stories, engagement and measurement
Create action plans, get feedback and revise
3:50 – 4:30pm Reconvene and Report Back
4:30 – 4:45pm Closing
4:45 – 5:30 Peer Networking Reception
The approach for the 2015 Grassroots Convening will be to engage participants in the material to foster active learning. The primary facilitator will run the morning session, which will consist of part lecture and part facilitated discussion. Three supporting educators with expertise in nonprofit communications will assist in the afternoon with the small group brainstorming, sharing, and action planning work.
John Kenyon is an internationally recognized expert in communications for nonprofit and philanthropic organizations. He is an educator and strategist who’s worked exclusively with foundations and nonprofits for over 25 years providing advice, teaching seminars and writing articles. Foundation clients include The Carnegie Foundation for the Advancement of Teaching, The David & Lucile Packard Foundation, Evelyn & Walter Haas Jr. Fund, The Rose Foundation for Communities and the Environment, The William and Flora Hewlett Foundation, Y&H Soda Foundation as well as family and community foundations across the United States. He is an adjunct professor at the University of San Francisco and Sonoma State University. Recent keynotes include the Alliance for Children & Families’ Executive Leadership Institute, Australia’s Connecting Up conference and the Stanford Social Innovation Review’s Nonprofit Management Institute. He has been a featured speaker across the US, England, Australia and online.
Strategic Communications and Editorial Consultant
Whether developing strategic communications plans, managing outreach or advocating for a cause, Isobel helps nonprofits be heard. She’s a seasoned manager, editor, and strategist — and she loves nothing more than helping an organization shape a compelling agenda for change. With over a decade of experience in communications, degrees in Public Policy and Urban Planning, and a background in journalism and blogging, Isobel understands how to make your nonprofit into news.
Consultant and Strategist
Suzanne Samuel has 20 years of experience consulting for nonprofits, public health, and philanthropy. The scope of her work encompasses effective communications, implementation planning, leadership coaching, and public relations.
As a communications consultant, Laura Saponara brings strategy and momentum to advocates focused on shifting public policy toward greater health and equity. She designed and launched the first Instituto de Comunicaciones for Servidores Públicos Unidos in Puerto Rico. Laura has served as a communications director, consultant or trainer for a number of ambitious, effective organizations such as the Public Health Institute, Kaiser Permanente and the American Civil Liberties Union of Northern California.