Consumer Products 2021 Funding Board


The Consumer Products Fund is advised by a volunteer funding board of individuals who have expertise in the field of consumer advocacy. Rose Foundation greatly appreciates their many hours of pro-bono service in reviewing and evaluating grant applications.

Funding Board Members

Pastor Herrera

Pastor Herrera has been involved in consumer protection for over 35 years. Formerly, he was employed with the County of Los Angeles – Dept of Consumer and Business Affairs (“LA DCBA”), where he served as the Director for 19 years. Under his leadership, LA DCBA provided a wide range of consumer protection services. Mr. Herrera is currently an adjunct professor at CA State University, Northridge – Dept of Family and Consumer Sciences, and he also serves as a member of the CA Contractors State License Board as well as a board member of numerous community associations involving consumer and privacy protection. In his professional career, he has been recognized nationally and locally for his leadership and commitment to Consumer Protection and Education, Management Skills, Organizational Collaboration and Community Enhancement. 

Hayley Tsukayama

Hayley Tsukayama is a legislative activist for the Electronic Frontier Foundation, focusing on state legislation. Prior to joining EFF, she spent nearly eight years as a consumer technology reporter at The Washington Post writing stories on the industry’s largest companies. Ms. Tsukayama, who is CIPP/US certified by the International Association of Privacy Professionals, has an MA in journalism from the University of Missouri and a BA in history from Vassar College. She was a 2010 recipient of the White House Correspondents’ Association scholarship. 

Shawn Chiao

Shawn Ciao is a technology veteran with leadership experience in diverse fields ranging from healthcare to entertainment. Away from the keyboard, he always has an enduring passion for arts and community building. In the early 2000s, he volunteered then worked as an AmeriCorps fellow for OASES (now EBAYC), an afterschool education non-profit serving youths in Oakland. In 2016, he co-founded The Breakaway, a weekly swing dance venue in downtown Oakland, with an emphasis on honoring and informing the African American heritage of the art form. Currently, Shawn serves as a technical co-founder at Tales Inc., a venture-backed startup that connects storytellers directly with consumers, cuts out the gatekeepers, and builds a democratized platform for a media-rich, interactive reading experience. 

Sarah Quan

Sarah Quan is the Data and Evaluation Director for the Rose Foundation. She has over ten years of experience strengthening and resourcing organizations committed to building more healthy, sustainable, and equitable communities. She is proud to work with values-driven organizations advancing racial, economic, and social justice, including seven years at LeaderSpring, a Fellowship for progressive social sector leaders in the Bay Area, and operationalizing the launch of She the People, a national effort to elevate the political voice of women of color. As the Data and Evaluation Director, she develops, implements, and refineof the Rose Foundation’s data management and evaluation tools and systems. A devoted daughter of the Bay Area, you can find her strolling around Lake Merritt or trying to send the latest boulder problems at Berkeley Ironworks. 

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