Consumer Products Fund

About the Fund

Consumers’ decisions to purchase a wide variety of products are influenced by marketing claims and advertising. The Consumer Products Fund was originally created to help consumers understand product labeling, marketing, advertising and product performance claims; the potential personal and environmental health impacts of product ingredients; and to promote truth-in-advertising and also truth-in-labeling with required warnings and disclosures. Over the past several years, this fund has supported projects that promote truth-telling and consumer understanding regarding product ingredients and performance to protect people’s rights, health, and safety.


2023 Round

  • Proposals are due Friday, February 10th, 2023 at 5pm Pacific Time and must be submitted via Rose Foundation’s online application system at



The 2023 grant cycle is enabled by cy pres from the Shamrell, et al. v. Apple Inc. class action settlement. Proposals will be requested in the area of consumer rights education, with additional emphasis on consumer technology, product performance, and marketing claims. In addition to the grant opportunity this fall, grant cycles with similar funding will be available next year.

Key Information:



Click here to learn more about our previous advisory volunteer funding board who has tremendous expertise in the field of consumer rights and advocacy.


Click here for an interactive database of all of our grantees.

For More information

Please click here to receive notifications about the Consumer Products Fund and other funding opportunities.

Jodene Isaacs, Mitigation Funds Director

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