Consumer Products Fund

About the Fund

Consumers’ decisions to purchase a wide variety of products are influenced by marketing claims and advertising. The Consumer Products Fund was created to help consumers understand product labeling, marketing, advertising and product performance claims; the potential personal and environmental health impacts of product ingredients; and to promote truth-in-advertising and also truth-in-labeling with required warnings and disclosures. This fund supports projects that promote truth-telling and consumer understanding regarding product ingredients and performance to protect people’s rights, health, and safety.


There will be a grant cycle this fall, enabled by cy pres from the Shamrell, et al. v. Apple Inc. class action settlement. Proposals will be requested in the area of consumer rights education, with additional emphasis on consumer technology, product performance, and marketing claims, and proposals will have to provide benefit to consumers in the State of California in particular. In this initial grant cycle, approximately $1 million in grant funding will be available, and there will be additional grant cycles with similar funding in future years. Please stay tuned for a RFP released in June 2021.  Sign up here to receive notifications of this upcoming grant cycle and future grant opportunities.


Please stay tuned for a RFP released in June 2021.


The Fund is advised by individuals who have tremendous expertise in the field of consumer product performance, and product ingredients.


Click here to see a list of prior Consumer Products Fund grantees.


For More information

Anya Diamond, Program Officer
adiamond -at- or call 510-658-0702


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